Adverts archive -REMLR

Advertising refering to Australian Military Land-Rovers Over the decades Land-Rover's marketing departments around the world have emphasized the military role of Land-Rovers to build up a tough and "legendary" reputation. Nearly all the Land-Rover adverts are aimed at influencing the bulk of 4x4 vehicle buyers, labelled "recreational users", using imagery from the "rural and military users", i.e., the original or core Land-Rover users for which the Land-Rover was designed. Are they "over the top"? Maybe... Seen any other adverts? Please send them in. Collected so far: 7/1976 fold out 4 page insert in Overlander magazine (vol 1, no. 1) celebrates Series 3 contract. 1988 magazine 1 page advert celebrating JRA successful tender for ADF fleet contract. 1988 magazine advertorial.
1976 adv refers to ADF Series 3 contract	1976 adv page 2	1976 adv page 3
1976 adv page 4	Pacific Defence Reporter, December 1982 This advertisment is an advertisment for the then new 6x6 Land Rover and it's off road capability. DOWNLOAD	The Australian - Defence Review. October 1982 This advertisment The Land Rover 4x4 and 6x6 Stage II, one of the few places I have seen the 110 called this. Possibly it was written before it was decided to call it the One Ten ?? DOWNLOAD
Pacific Defence Reporter, December 1983 This advertisment celebrates a 25 year old association with Land Rover and talks about the new contract with the Department of Defence DOWLOAD	Defence Magazine, December 1983 This advertisment talks about the launch of the One Ten Heavy Duty 6x6, certainly a difference in naming from the 1982 advertisment in the Australain Defence Review. DOWNLOAD	Combat Arms, 1983 This is a fascinating advertisment showing drawings of a number of Land Rover Military vehicles from 4x4 Gunships to the 4 door Range Rover. DOWNOAD
1988 adv refers to ADF Perentie contract	1986 adv placed in Army (RACT) circular	Bushdriver magazine advertorial
A 1958 advertisment noting the 10 year lead that Land Rover have in respect to 4wd technology, presumably in reference to the Army wanting a new 4wd at the time.	A 1958 advertisment noting the 10 year lead that Land Rover have in respect to 4wd technology, presumably in reference to the Army wanting a new 4wd at the time.	A 1959 advert from April noting that land rover had been selected by the army.