Advertising refering to Australian Military Land-Rovers

Over the decades Land-Rover's marketing departments around the world have emphasized the military role of Land-Rovers to build up a tough and "legendary" reputation. Nearly all the Land-Rover adverts are aimed at influencing the bulk of 4x4 vehicle buyers, labelled "recreational users", using imagery from the "rural and military users", i.e., the original or core Land-Rover users for which the Land-Rover was designed. Are they "over the top"? Maybe...

Seen any other adverts? Please send them in. Collected so far:

• 7/1976 fold out 4 page insert in Overlander magazine (vol 1, no. 1) celebrates Series 3 contract.
• 1988 magazine 1 page advert celebrating JRA successful tender for ADF fleet contract.
• 1988 magazine advertorial.

1976 adv page 2
page 2 big

1976 adv page 4
page 4 big